Every business has a story.
Here's ours...
We believe a classic is meant to be appreciated from a distance, but never touched. All this changed around the time our founder came across a story on multi-generation businesses and was diagnosed with an autoimmune disease and food allergies.
Longing for moist cakes that once graced her Great-grandmother Lily Maude's stately buffet and seeing pies with the flakiest crust resting on the window sills at her Grandmother Ruth's, she launched Lily Maude's® in 2022 on a simple idea: take her family's heritage flour confections, strip them of gluten and nuts, keeping the butter, eggs, sugar, cream and texture intact, and deliver desserts worthy of a blue ribbon or its 21st century equivalent-Specialty Food Association's coveted sofi Award.
In three short years, our specialty food company has hit major milestones: winning the sofi New Product Award (May 2023); launching on HSN (April 2024); winning the Breakfast Gold sofi Award (May 2024); and being named a Gold sofi Frozen Food Finalist (October 2025). With a family legacy steeped in farming, our ingredients are sourced from the land, not a lab. So, we just believe Great-grandmother Lily Maude and Grandmother Ruth would approvingly nod knowing we're using the choicest ingredients and time-honored baking traditions. This dedication is for those gluten-free by force or choice. Why? We believe you should enjoy the taste and appreciate the ingredients.
