Every business has a story.
For years, we believed a classic was something to be appreciated from a distance, but never touched.
Then everything changed.
Around the time our founder came across a story about multigenerational businesses, she was also navigating an autoimmune diagnosis and newly discovered food allergies. Suddenly, many of the foods most closely tied to family, memory and tradition were no longer hers to enjoy as they had always been made.
But the memories remained.
Moist cakes once graced Great-grandmother Lily Maude's stately buffet. Pies with the flakiest crusts cooled on Grandmother Ruth's windowsills. These weren't simply desserts. They were part of a family DNA: hospitality, celebration, care and the kind of recipes that become heirlooms because generations refuse to let them disappear.
So, in 2022, Lily Maude's® was born from a simple idea:
Take her family's heritage confections, thoughtfully reimagine them without gluten and nuts, and preserve everything that made them worth remembering in the first place.
The butter.
The eggs.
The sugar.
The cream.
And, just as importantly, the texture.
The goal was to never create something that tasted "good enough for gluten-free."
We'd seen that qualifier used too often as permission to lower expectations.
If we were going to put Lily Maude, the family's name, on it, we had to raise them.
The goal was to create an exceptional dessert.
Something worthy of the family tables that inspired it.
Something worthy of discerning tastes.
Perhaps even something worthy of a blue ribbon or its 21-century equivalent, the Specialty Food Association's coveted sofi Award.
A young company. A fast-growing story.
In just a few years, Lily Maude's® has reached milestones that continue to affirm what began with family recipes and an unwillingness to accept "good enough."
Spring-Summer 2022
Farmers Market launch selling out early week after week.
May 2023
Lily Maude's® received the sofi New Product Award for our Peach Lavender Bundtlet.
April 2024
Lily Maude's® first launched on HSN, where every flavor earned 'Customer Pick' recognition-and the collection sold out.
May 2024
Lily Maude's® received the Breakfast Gold sofi Award.
October 2025
Lily Maude's® was named a 2026 Gold sofi Frozen Food Finalist.
For a young specialty food company, each milestone has meant so much more than another accolade.
It has been validation that honoring tradition does not necessarily require preserving it unchanged.
Sometimes, preserving a tradition actually means adapting it so another generation can experience it, share it, and make memories of its own.
From the land, not a lab.
Our family's legacy is stepped in farming, so ingredients have always mattered.
We believe exceptional food begins with ingredients you recognize —and that a truly premium food should be as considered in what goes into it as it creates something truly pleasurable to enjoy.
Butter. Eggs. Sugar. Cream.
Ingredients chosen for what they contribute to flavor, texture, and the experience of the finished dessert.
Because removing gluten and nuts were never permission to lower the standard.
Quite the opposite.
We want Lily Maude's® to appeal not simply to people needing an alternative, but to people searching for exceptional food-people who care about craftmanship, ingredients and the difference between something merely acceptable and something memorable.
That distinction matters to us.
We like to imagine Great-grandmother Lily Maude and Grandmother Ruth would look at what became of their recipes and nod approvingly.
Not because we left everything exactly as it was.
But because we understood what was worth preserving.
The flavor. The texture. The care. The hospitality.
And the expectation that when something is placed on the table, tucked in a child's lunchbox, or shared at an office celebration, it should be worthy of the moment.
That is the standard behind Lily Maude's®—and that extends beyond what we produce.
Desserts made without gluten, nuts, additives, preservatives, artificial flavors or artificial color because what we leave out matters too.
So, for those who avoid gluten by force or by choice.
For those who appreciate small-batch craftsmanship.
For those who read the ingredient list and care about what they find.
And for those who simply believe a dessert should taste every bit as extraordinary as it looks.
We don't believe you should ever have to choose between indulgence and intention.
You should have both.
Enjoy the taste. Appreciate the ingredients.
