Gluten-free Gold
Memphis, Tennessee (May 15, 2024)
The award-winning, specialty food producer, Lily Maude's®, is honored to announce its Homestyle Pancake Mix has won the Gold Award in the Breakfast category as part of the Specialty Food Association's (SFA) 2024 sofi Awards, a top honor in the $207 billion specialty food industry.
"sofi Gold Award winners have accomplished something truly extraordinary," said SFA President Bill Lynch, "which is that they've risen to the top of incredibly competitive categories. Every year, we see a flood of superstar specialty food products submit for sofi consideration—those that earn top marks from our judges really are the best of the best."
Lily Maude's® Homestyle Pancake Mix was selected by specialty food experts, buyers, and media as its top Breakfast product, alongside Gold Award Winners in 49 total categories. Products are judged on taste, including flavor, appearance, texture, and aroma, ingredient quality, and innovation. All tasting are anonymous and are held at the Rutgers Food Innovation Center.
"This is indeed an honor to win such a prestigious award," stated Gili Waller, Lily Maude's® founder. "When we first introduced the pancake mix in 2022, it was well received, and now being awarded Gold for a product absent of gluten and nuts is nothing short of a miracle. It's a remarkable feat to have won the SFA's 2023 sofi Award Baked Goods-Bakery Desserts and now Gold in a completely different category." The specialty food industry is just that—special. Elle Green, Director of Product Development, stated, "Our team is grateful that our unwavering commitment to the choicest ingredients and time-honored traditions hasn't gone unnoticed. As entrepreneurs, we're always seeking validation and this is definitely a stamp of approval."
In two years, Lily Maude's® has earned two sofi Awards from the Specialty Food Association. To learn more about our suite of gluten-free desserts and pantry staples, please visit lilymaudes.com.
About Lily Maude's®
In 2022, Lily Maude's® was founded on a simple idea: take our heritage, flour confection recipes, strip them of gluten and nuts, keeping the butter, eggs, sugar and texture intact—and deliver desserts worthy of a blue-ribbon or its 21st century equivalent—Specialty Food Association's coveted sofi Award. With a family legacy steeped in farming and baking, the specialty food company uses time-honored baking traditions with ingredients sourced from the land, not a lab. So, whether gluten-free by force or choice, Lily Maude’s® makes it possible to enjoy the taste and appreciate the ingredients.
About Specialty Foods Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi Awards. For more information, visit SFA online at specialtyfood.com.
Specialty Food Newcomer Joins HSN
Memphis, Tennessee (April 29, 2024)
Lily Maude’s®, the award-winning, specialty food company and makers of gourmet baked goods and pantry staples, is joining the HSN family. The company’s gluten-free bundtlets will debut with Ty Mayberry on Tuesday, April 30th—just in time for the summer holidays.
“We’re excited, so very excited. Lily Maude's® is a young brand and hitting major milestones—first, winning a 2023 sofi New Product Award for Baked Goods-Bakery Desserts and now launching on HSN,” said Gili Waller, founder of Lily Maude's®. “This is all surreal, like a Hallmark movie. If I hadn’t been part of the journey, I don’t know if I’d readily believe it.”
HSN will offer two of Lily Maude's® bestselling flavors: Classic Vanilla Bean and Meyer Lemon, with the latter being exclusive to the retailer. Whether for yourself or someone special, each set of 6 bundtlets is scratch baked in small batches, individually wrapped and delicately packaged in a branded, white box, making it the ideal gift for any occasion.
About Lily Maude's®
In 2022, Lily Maude's® was founded on a simple idea: take our heritage, flour confection recipes, strip them of gluten and nuts, keeping the butter, eggs, sugar and texture intact—and deliver desserts worthy of a blue-ribbon or its 21st century equivalent—Specialty Food Association's coveted sofi Award. With a family legacy steeped in farming and baking, the specialty food company uses time-honored baking traditions with ingredients sourced from the land, not a lab. So, whether gluten-free by force or choice, Lily Maude’s® makes it possible to enjoy the taste and appreciate the ingredients. To learn more, please visit lilymaudes.com.
About HSN
Located in Clearwater, Florida, HSN blazed a trail that would forever change consumers' shopping experience. The multi-channel retailer makes it easy and convenient to shop and offers free shipping on edibles. For more information, visit hsn.com.
sofi Arrives in Memphis: Specialty Food Maker Wins Prestigious Award
Memphis, Tennessee (June 9, 2023)
Lily Maude’s® is beyond thrilled to share its Peach-Lavender Bundtlet has won the sofi Award for New Product in the Baked Goods-Bakery Desserts category.
The 2023 sofi Awards recognized a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage product categories. Partnering with Rutgers Food Innovation Center in Bridgeton, NJ, products were blindly judged on taste—including flavor, appearance, texture, and aroma-ingredient quality, and innovation. Domestic and international makers entered nearly 2,000 products, making this year's competition stiff. Bestowed annually since 1972, The Specialty Food Association's (SFA) and sofi Awards are a top honor in the $175 billion specialty food industry.
"This is a whispered dream come true and we welcome the opportunities our SFA membership and this win affords," says Gili Waller, founder of Lily Maude's®. Elle Green, Director of Product Development, chimed in, "This is monumental, especially since all our products are gluten-free, rice-free and nut-free. Being judged by industry giants and taking the top honor for our category is the ultimate stamp of approval." Peach-Lavender Bundtlets and other flavors are currently available online at lilymaudes.com with an additional retail partner in the coming months.
"The sofi Awards recognize the best, innovative products in the Specialty Food Industry and the creative, passionate people who make them," said SFA President Bill Lynch. "Winning a sofi Award can open doors to new markets and expand business opportunities for the winners, which is central to the SFA's work on behalf of its makers and manufacturers."
About Lily Maude's®
In 2022, Lily Maude's® was founded on a simple idea: take our heritage, flour confection recipes, strip them of gluten and nuts, keeping the butter, eggs, sugar and texture intact—and deliver desserts worthy of a blue-ribbon or its 21st century equivalent—Specialty Food Association's coveted sofi Award. With a family legacy steeped in farming and baking, the specialty food company uses time-honored baking traditions with ingredients sourced from the land, not a lab. So, whether gluten-free by force or choice, Lily Maude’s® makes it possible to enjoy the taste and appreciate the ingredients.
About Specialty Foods Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi Awards. For more information, visit SFA online at specialtyfood.com.
